IKONOPS. Built for more. Book a Call
The System Who It's For The Build Guarantee FAQ Book a Call

HVAC · Plumbing · Electrical

You built the business. Now build the growth engine.

IKONOPS turns Google demand into a predictable pipeline of qualified leads, booked appointments, and revenue.

Built for contractors doing $500K+ and ready to scale
Book a Growth Strategy Call See the System

What's actually happening

Growth outran the
system that got
you here.

01

You spend $5K to $15K+ a month and can't say what produced revenue.

02

The company grew. The acquisition system didn't.

03

Leads come in. Nobody knows how many became sold jobs.

04

Your techs have capacity, but demand isn't predictable enough to fill the board.

05

Five vendors touch your marketing. None of them own the outcome.

You don't have a lead problem.You have a system problem.

Built for the next stage

You're already
doing business.
Now scale it.

Our ideal partners are $1M+ contractors building toward their next $1M.

01
$500K+ Revenue

Established business, not starting from zero.

02
Growth Capacity

Technicians, scheduling capacity, and the ability to service more jobs.

03
Growth Mindset

Looking to add real revenue, not simply try some ads.

04
Ready to Invest

Prepared to fund customer acquisition consistently.

The approach

We don't sell marketing.
We build the system
that turns demand
into revenue.

SEARCH DEMAND QUALIFIED LEAD APPOINTMENT SOLD JOB REVENUE

Most agencies stop at traffic. IKONOPS connects the whole chain, from the homeowner's first search to the job sold, tracked back to the source that produced it.

Stage 01Capture demand that already exists
Stage 02Filter noise from real inquiries
Stage 03Get leads onto the schedule fast
Stage 04Close the work that shows up
Stage 05Trace every dollar to its source
Search
Lead
Response
Appointment
Sold Job
Revenue

The IKONOPS build

We don't turn on ads
on day one.
We build the
machine first.

01BuildMonth 1

Build the foundation

Before we spend a dollar generating traffic, the infrastructure has to be able to convert it.

  • Website or conversion redesign
  • Landing pages + service-area structure
  • Call and conversion tracking
  • CRM integration
  • Keyword, competitor + ads strategy
02GenerateBegins Month 2

Capture existing demand

With the foundation live, we go get the homeowners already searching for your services.

  • Google Search Ads
  • Google Local Services
  • Local + service-area SEO
  • Google Business Profile
  • Ongoing campaign management
03OptimizeOngoing

Turn more demand into revenue

We don't stop at the lead. We find where revenue is leaking out of the pipeline and fix it.

  • Search → Lead
  • Lead → Contact
  • Contact → Appointment
  • Appointment → Sold Job
  • Sold Job → Revenue

Reporting

What we measure

Qualified LeadsReal inquiries, filtered from noise.
Appointments BookedLeads that made the schedule.
Acquisition CostWhat one new customer actually costs.
Jobs SoldAppointments that became signed work.
Revenue GeneratedDollars traced back to their source.
Return on Ad SpendRevenue produced per dollar invested.

No vanity metrics. The point is knowing exactly how marketing turns into revenue.

The guarantee

We put our fee
where our
mouth is.

30 Qualified Leads in 90 Days. Guaranteed.

If we fall short, we keep managing your Google Ads campaigns with no management fee until you get there.

What counts as a qualified lead?

What Qualifies as a Lead?

A qualified lead is a unique, legitimate inquiry from a potential customer who:

  1. Is located within the client's agreed-upon service area.
  2. Is seeking a service the client currently offers.
  3. Provides valid, usable contact information or connects through a tracked phone call.
  4. Demonstrates genuine interest in requesting service, scheduling an appointment, or receiving an estimate.
  5. Is not spam, a duplicate inquiry, a solicitation, or an existing customer contacting the business about an unrelated matter.

Important: A qualified lead does not guarantee a booked appointment, completed job, or sale. Lead conversion depends on factors including response time, availability, pricing, customer service, and the client's ability to close opportunities.

All qualifying leads must be recorded and verifiable through IKONOPS' designated CRM, call tracking, or lead tracking systems.

Guarantee Requirements

  • The 90-day guarantee period begins when Google Ads campaigns are live.
  • The client must maintain a minimum Google Ads advertising budget of $3,000 per month.
  • The client must commit to a minimum of three billing cycles and 90 days of service.
  • The client must maintain an active Google Business Profile in good standing, where applicable.
  • The client must have someone available to answer inbound calls during business hours.
  • New leads must be contacted within five minutes during business hours, either by the client or through an approved automated follow-up system.
  • The client must have the capacity to schedule appointments, provide estimates, and fulfill services.
  • The client must approve advertising materials and landing pages within three business days.
  • The client must maintain regular communication and participate in scheduled strategy meetings.
  • The client must avoid significant changes to pricing, service offerings, or service areas during the guarantee period without prior agreement.
  • All leads must be tracked through the designated CRM or call tracking system.

Guarantee Fulfillment

If IKONOPS does not generate 30 qualified leads within the first 90 days of active campaign management, IKONOPS will continue managing the Google Ads campaigns without an additional management fee until the 30-lead threshold is reached, provided all guarantee conditions have been met.

The client remains responsible for advertising spend during any extended management period.

Our growth partnership standards

Predictable growth takes both sides of the system. To stand behind the guarantee, we partner with companies that meet these standards.

Investment$3,000+ monthly ad budget

Maintain the agreed advertising investment throughout the engagement.

CommitmentMinimum 90-day engagement

Three billing cycles gives the system time to collect data, optimize, and perform.

CapacityAbility to take on more work

Staffing and scheduling capacity to service the opportunities generated.

SpeedLeads contacted in five minutes

Someone responds during business hours, or the IKONOPS follow-up system is enabled.

MarketCompetitive service offering

Pricing, reputation, service area, and core offer competitive in your market.

ExecutionTimely approvals

Ads, pages, creative, and offers approved within three business days; strategy meetings attended.

TrackingEnd-to-end tracking

Calls, forms, appointments, and outcomes tracked through the agreed CRM and call tracking.

ConsistencyNo major mid-campaign changes

Core pricing, services, or service area stay stable during the guarantee period.

We're accountable for generating demand. You're prepared to convert it.

Questions

Before you
book the call

Who is IKONOPS built for?

Established HVAC, plumbing, and electrical companies generating $500K+ annually, with our ideal partners typically at $1M+ and ready for their next stage of growth. More important than revenue alone, you need the operational capacity to service additional demand.

Why don't you launch ads immediately?

Because more traffic doesn't fix a weak conversion system. Our first priority is making sure your website, tracking, CRM, and lead capture are ready to convert the demand we're about to generate.

How long until we see results?

Month 1 is the build. Qualified leads typically start entering the system within the first two to three weeks of Phase 02, once ads, tracking, and follow-up are live. The guarantee of 30 qualified leads in 90 days begins once Google Ads campaigns are live and is built around how long paid and local search take to ramp.

What if we're already running ads?

We audit what's live, keep what's working, and rebuild the rest inside our tracking and CRM so every lead is finally accounted for and attributed to the revenue it produced.

Do we own everything?

Yes. Your ad accounts, CRM, website, and data belong to you.

You've already built
the business.Let's build what
scales it.

If you're an established HVAC, plumbing, or electrical company ready for predictable customer acquisition, let's find out whether IKONOPS is the right growth partner.

Book your Growth Strategy Call

For established HVAC · Plumbing · Electrical companies